Now, Instagram has a heavier emphasis on video, like its latest competitor TikTok. You can edit your pictures with text, drawings, and other special effects, much like Snapchat. If you want to keep your Stories discrete, you can send them only to select friends or curated groups. Stories appear at the top of your friends’ feeds and appear there for only 24 hours. Once Snapchat started attracting millions of followers, and apps like Periscope leveraged live video, Instagram rushed to offer these features as well.įor example, you can edit photos using more advanced photo editing features instead of relying on Instagram’s built-in filters. Today, Instagram is packed with tons of features, from automation features to fantastic filters. You took a picture, you put a filter on it (to make yourself look better), and then you shared it with your small Instagram following. They grew so quickly and organically that Facebook took interest and bought them for $1 billion in April of 2012.Īs of February of 2022, Instagram has more than 2 billion active users worldwide! The Evolution of Instagram There were a lot of other photo apps, but Instagram hit the sweet spot and started to grow exponentially. It was launched in 2010 as a typical freebie app. So, I’d like to give you a few quick facts. While I feel like this platform needs no introduction, some of you may be new to it. Step 15: Keep tabs on what’s working so you can continue to optimize your performance.
Step 14: Link your Instagram to your offline customer.Step 11: Partner and cross-promote with relevant users.Step 10: Become an active member of the community.Step 8: Locate and follow your target users.Step 5: Add long image captions to your post.Step 4: Post photos that grab attention.Step 3: Design your profile for maximum engagement.Step 2: Come up with a content strategy.Step 1: Determine the overall purpose of your Instagram account.I’m going to help you get your Instagram right where you want it. No matter which step you’re on in growing your Instagram presence, there is a way to create an attractive, high-quality, unique experience with your audience. It might take a little extra work, though. Today, you don’t need fame to gain Instagram followers over time. If you prefer watching a video instead of reading content, watch this, as it will help, but I still recommend reading the article as it breaks down the steps. The below article explains 15 easy ways to increase your following on Instagram. Do you ever wonder how some people on Instagram gain so many followers in a short amount of time or on a consistent basis? Some people are celebrities or influencers, but nowadays, many are not.
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