The app has evolved since its original model of focusing on person-to-person photo sharing to featuring users’ “stories” for 24 hours of chronological content, along with “Discover” which lets brands showcase ad-supported short format content. This messaging platform handles an average of 4 billion snaps exchanged among its users. In July 2021, the company had approximately 293 million active daily users it recorded a 23% increase in terms of active users over the previous year. It has been a pioneer in representing a new direction in social media where the emphasis is on users interacting with AR (augmented reality) items such as virtual stickers. The company focussed on usability, aesthetics, and technical aspects instead of branding and marketing.Ī key feature of this app is that messages and pictures are visible for only a brief period, after which they disappear and become inaccessible to the recipients. The company was established by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University.
Snap Inc., originally Snapchat Inc., a “multimedia instant messaging” app company based in America, was launched in the year 2011.
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